the european biennial of contemporary art
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artists

Bernadette Corporation

lives in Berlin, DE, and New York, US

Writing the Times Posters, 70 × 100 cm

ROVERETO

Lyric_sheet_back_opt

Since 1994 Bernadette Corporation has explored strategies of cultural resistance, appropriating modes of contemporary entertainment for their own experimental purposes. Bernadette Corporation’s projects are a practice of intervening and reinventing today’s subjectivity, from the Bernadette Corporation fashion label based in New York in the mid-1990s and the magazine Made in USA launched in 1999, to the collectively-authored novel Reena Spaulings (Semiotext(e), 2004) and such videos as Get Rid of Yourself . The dual process of discovering and creating the times lies at the source of Bernadette Corporation’s series of posters under the headline Writing the Times . One way to “write these times” is to do what happens every day, everywhere, and generate a copy. To read some things, to pick up some phrases, to take or steal some notes, but not to bother with anything as long or complicated as a book or an essay. “Dope” is a way of sorting information of the world. Window-shopping, looking through clothes on a rack, examining books on a shelf, flipping through a record bin, filing by an open casket to pay one’s last respects – ways of sorting the ephemera of raw data, the act of reading, watching, storytelling, displaying. Dated as soon as the ink dries, contemporary art can sometimes be viewed as the evil destiny of the creative class, never actually doing anything, always just transmitting, organizing and managing. “The industrial boom of the early 20th century gave rise to advertising posters for virtually every conceivable product and event. Many express the spirit or stylistic excess of their day.”


Location

ROVERETO

ADAM BUDAK: "PRINCIPLE HOPE"

EX PETERLINI, VIA SAVIOLI 20 – MANIFATTURA TABACCHI, P.ZZA MANIFATTURA 1 -STAZIONE FERROVIARIA, PIAZZALE ORSI, I-38068 ROVERETO, ITALY

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